"we-don't do any advertising," affirms Ms. Steinberg, the VP-company public-relations who, at 29, runs PR for a corporation that creates huge press coverage each and every time it starts a membership, releases a record or revs up its site (www.hob.com). " is publicity-driven."
Home of DoldrumsI golf clubs in Myrtle Beach and Los-Angeles New Orleans, S.C. and restaurants such as for example Earth Artist and Hard Rock Cafe, compete, but a designed restaurant positions not itself as greater than HOB. Additionally, it provides an unique record label, publishing division, creation company and NewMedia product.
Ms. Steinberg's work is to preserve inventing ways that are fresh to advise the world-via press insurance that is comprehensive -that Residence of Doldrums is much more and an amusement location.
For your starting of Chicago's Residence of Blues previous November, as an example, Ms. Steinberg made an agenda to shock opening work contains (and HOB investors) Dan Aykroyd and James Belushi using fellow alumni from Second Town, "Saturday Night Stay" and different film co stars. John Landis, Chevy Chase among others surprised the 2 onstage, and journalists experienced a prime. The outcomes, accordingto On The Scene Output, a monitoring service that is video: significantly more than 47.9 mil electric advertising major impressions.
When it modified a Baptist church across Centennial Playground right into a temporary Household of Blues venue hOB built a dash eventually summeris Olympic Games in Atlanta, also. Based on Burrelle's Newsclip Examination Assistance, HOBis Olympics press realized 1.34 thousand full gross impacts worth $19.3 trillion, regarding a promoting worth in printing and electric press.
http://www.youtube.com/watch?v=6NuEXPQeJ9Y
An excursion and expertise teamis forty-town "Smokin' Lines" celebration expedition of hip-hop that is city groups realized tremendous promotion after the Lollapalooza was positioned by Steinberg -like event as "getting Residence of Blues."
