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Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you understand all that you need to know about video marketing.

Remember to be genuine in your videos. If you make yourself easy to relate to, people will enjoy watching your videos. Be honest and real about who you are and what it is exactly that you are marketing. People will most likely not want to deal with you if you seem like you are hiding something.

If you're going to make a marketing video, keep it short and to the point. Most folks lack the ability to focus for long periods, so you need to give them what they're looking for in a concise manner. Try breaking up longer videos into several segments so that people can come back to it more easily.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Tutorial videos for your products are always a great idea. You won't only solve problems for customers, but read on will also increase your customer service.

One good way to make a marketing video that gets attention is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get less people asking questions so you have more time to work on other things.

Your audience wants you to be honest. When you make a video, do it on a subject that you believe in and can be honest about. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

When you're posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won't index your videos and therefore viewers who are searching for them will never be lucky enough to find them.

All of your videos should be as timeless as possible. When talking about a product release or a new product, it could be difficult to make a video that people will want to watch 6 months from now. If you focus on the product, and not the release date, you will be creating a video that people will watch in the future.

Videos which are unpredictable work. If you can do something in your video which is surprising and yet not cheesy or lame, you'll catch your viewer and they'll share the video with family and friends. Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.

Whenever you post a video, watch the comments. This is the best way to see which videos truly begin a conversation and which are being ignored. Don't forget to respond to people who comment so they know that you're watching what's being said and learning from what they share with you.

Don't forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website's keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.

Try cutting your longer videos into smaller segments. Many video marketers don't consider the audience's attention span, so they make videos that are too long. Most people will not watch a 10-minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day.

Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you're about. If you want them to become clients or customers, you have to give them what they're looking for in a fun format.

Marketing can get old quickly, and keeping in touch with customers can be tricky if you're only doing it with emails and newsletters. Learn to use video marketing to actually speak to your customers and explain the wonderful advantages your business offers over others. This method of marketing should prove quick, effective and even fun!