Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages!
Answer as many questions people throw your way as possible. Be sure to check for comments and questions at least once a day. They're easy to miss, so you have to be vigilant.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."
Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.
Make sure there are plenty of links to the social media pages you have created on everything you do; you can also have an RSS feed that details your latest activity, too. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.
Make sure Twitter is included in your Facebook menu. Facebook's settings on your fan page sets this up as a standard settings, so it does not take much effort on your part. Plus, it gives your followers yet another way to stay connected to your website or blog. The more options you give for customers to stay connected, the more involved they are likely to be in visiting your site and sharing the link with others.
Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don't see it regularly, they're likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.
Use your business name to create a Twitter and Facebook account. Doing this preserves your name from someone else's use or abuse, in posting content that is irrelevant or even improper for your line of work. You can use this name when ever you are ready to get into social media marketing.
http://www.youtube.com/watch?v=jwIYdYInnaQ
Once you decide that social media marketing is the thing for you, be sure https://www.youtube.com/user/SemanticMastery/playlists to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.
Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.
If you haven't already, then make sure you are engaging in social media networks like Facebook and Twitter. You're going to want to make a blog for your company as well and link them all together. Once you do this, you want to constantly update information about your business to help bring as much awareness as possible from all areas possible.
Create titles and headlines that are irresistible. When you share a post on a social media site, readers may see only the headline, initially. Your headline should arouse the reader's curiosity so that people will feel compelled to click on your post and find out what you have to say. Taking the time to think of a creative headline will help your content rise to the top of the social media heap.
Use your Facebook profile to generate healthy competition. Lots of people like to enter competitions and contests. Launch a contest on Facebook and you will see interest grow quickly. You don't have to have a large fan base to start with if your marketing is done the right way.
Create titles and headlines that are irresistible. Often, the headline is the only thing that users on a social media site see. That means that you are almost fully dependent on the magnetic pull of the headline to capture the reader's attention. When you use great headlines, you are sure to get noticed!
There are a lot of important reasons why your business should use social media marketing. There are also various social media marketing strategies available. Start incorporating the advice in this article today to find out which strategies are most effective for you. If your business already has a social media marketing campaign, use this advice to make it better!
