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NEW DATING SITE MATCHES MEMBERS BASED ON THINGS THEY LIKE TO DO ANDPLACES THEY LIKE TO GO IN LOS ANGELES

lek noun: a place where animals gather for courtship behavior.


LOS ANGELES, Aug. 18 /PRNewswire/ -- TheLEK.com, a dating site
that matches users based on their favorite restaurants, bars, clubs,
events and activities, today announced the launch of their new community
for Los Angeles singles.


TheLEK.com combines the best features of a personals site with a
comprehensive, user-generated city guide. Members, aka Lekkers, list and
review their favorite spots in Los Angeles and can easily find other
locals with similar tastes and interests by browsing restaurant, bar,
event and profile pages. Co-founder, Chandos Erwin explains,
"Rather than requiring members to fill in 'About Me'
boxes or take complex surveys, Lekkers are defined by the things they
like to do and the places they like to go."


"Profiles on TheLEK.com end up being a natural compatibility
test. When you meet someone who already shares similar interests, you
are a guaranteed a certain amount of chemistry," co-founder, David
Kurtz continues. "Plus it solves the eternal first date quandary,
'Where should we go?'"


Called by some "The iTunes of Dating", TheLEK.com eschews
monthly subscriptions and instead utilizes a one-time fee of $0.99 for a
member to anonymously initiate contact with another member. "If you
like someone, you pay http://www.xpressdating.xyz 99 cents and say 'hello,'" says
co-founder, Chandler Evans. "Simple. Easy. And qualified, because
it makes you think about who you're talking to and why. We like
that. We want 'hellos' to be meaningful. Not just hook-up
spam."


TheLEK.com takes the stigma out of online dating by letting members
invite friends to join their "Tribe." Tribe members can easily
let each other know what events and activities they are attending, post
comments about each other and exchange messages without any charge.


TheLEK.com has formed partnerships with a roster of top Los Angeles
organizations including BarCopa, Border Grill, Cafe Ugo, Ciudad,
Father's Office, Flake, Heal the Bay, LAXart, The Room, The Roxy
Theater and Ugo Wine Bar to promote their events and activities on the
site. Megan Jacobs, of The Roxy Theater says, "The Lek is a great
community of fun, hip, activity oriented people. For a booker like me,
having their support is tremendously helpful in regards to promoting my
events."


On Wednesday, August 20, TheLEK.com will launch a series of
exclusive events, with the inaugural "Wine and Lekking" at Ugo
Wine Bar (formerly Vinum Populi) in Culver City, CA. The events are
designed to bring members together for activities ranging from group
surfing lessons to wine tastings. At "Wine and Lekking,"
guests will mingle with other site members while enjoying Ugo's
selection of more than 48 wines. The series continues with events
scheduled in September and October at Ronin Izakaya, Flake, LA > <
Art, Border Grill and The Boychick Affair. For a complete listing of
events, visit TheLEK.com.


For a limited time, TheLEK.com is granting new members
"Founding Lekker" status. Founding Lekkers never have to pay a
fee to contact other members for the lifetime of their membership.


CONTACT: Marshall Lamm, +1-510-928-1410, press@thelek.com, for
TheLEK.com


Web site: http://thelek.com/