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Here is the truth: every single thing that you do to promote your business, products or services falls under the category of self promotion. Have you ever thought about promoting yourself but just the thought of it leaves a bad taste in your mouth?
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What all of that really means is you have a block about it because you are judging all of it as being negative or beneath you. You can decide how you will marketing your business, and then make positive choices because there are tons of good methods.
Lots of people looking for other folks with certain skills on doc sharing sites is common, and you should have a presence there as well. Find those document sharing sites that get a lot of traffic such as Scribed and others. The only thing you want to do is get exposure, and you can upload other articles and such that you may have out there, too. You may not be comfortable with broadcasting where you live but that's up to you.
Make sure you have a blog, and you can put your blog up as a part of your business website or you can set it up to be its own thing. If you have a static site with no blog, then attach a blog to it because that will help you with SEO and ranking. It's a great way to promote what you are selling without having to feel like you're forcing the information on to others. Once your blog is humming along nicely, then think about how you can generate some income from it. Of course-the primary problem with this tip is that you'll have to promote the blog if you want people to visit it because simply writing it won't be enough.
Take total advantage of the power of networking and bring people together. This is what networking with others is about, and it is a reciprocal activity. You will actually be sneaky about how you are promoting yourself by helping other people. You should always be networking and trying to expand your influential circle.
Self promotion is what you make it, so if you think it's all bad then the problem is in your mind. Once you have done that, then you'll find it was silly to have such a rigid mindset about it. So then just make the decision about what you're going to do and take action.