SellBoston Beech Street townhouseNEW YORK Pre-selling and social media have emerged as key selling traits in the real estate industry, according to panelists at Inman Connect New York 2016.
Real estate agents should leverage past successes to get involved early and help design units according to consumer preferences, the panelists agreed. With luxury real estate in high demand in so many cities, individual agents need their own brand to generate sales.
I find that the best marketing available is old-fashioned word of mouth, said Katherine Salyi, a New York-based broker for Nest Seekers. I really do my best, and think its very important, to advertises sales you have been successful with and leverage those sales in the immediate area to get other people to list with you.
Branding and selling
Getting the word out about successful sales requires everything from mailers, phone calls, postcards and trying to use the press advantageously. Getting word out about a specific sale and giving details tells everyone that an agent is both knowledgeable in the market and successful.
Moreover, in a business dominated by networking and connections, sometimes it can be advantageous for a realtor to stick closer to home to generate a lead.
10 West End Avenue, 30-C; listing via Nest Seekers
Building your personal brand http://deangraziosi.tumblr.com/Twitter
