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Add several special offers to your shopping cart check-out page. A customer can put a few different products in with the order to say thanks. It is a great way to clear out surplus inventory and increase sales, while letting the customer feel that he is getting a bonus.

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What you have read has been used successfully by experts for years. You will however have to adapt your campaign to your audience and to your products. If there were, then everyone would do it. But if you are persistant, you'll meet success!