Hunting for inspiration for your next advertising and marketing communication? Attempt the childrens bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so well-known says anything about what tends to make for very good writing (and reading), no matter who or exactly where the audience is.
Nouns and Verbs
Nothing at all keeps readers moving like sturdy noun-verb combinations. If the sentence had been a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Discover additional information on our favorite related web page by visiting visit http://www.divart.com/artists/203/dr-seuss-art-wanted-by-diva-art-group/ . Seuss' sentences have sturdy engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, far more sentences of shorter length improve reading speed and comprehension. Dr. If people choose to be taught further about www.divart.com/artists/109/frederick-hart-consignment-artwork , there are heaps of on-line databases people might consider pursuing. Seuss, as are a lot of children's authors, is a champion of the brief sentence.
Imagination
Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing good knowledge." Have been it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting since first there have to be an concept or concept.
Fun
Dr. Seuss' books are enjoyable to read. Learn additional resources on divart.com/artists/202/todd-white-original-and-limited-edition-art-for-sale-by-diva-art-group by visiting our thought-provoking encyclopedia. This dynamite http://www.divart.com/artists/111/leroy-neiman-consignment-artwork/ use with has specific lovely cautions for the inner workings of it. They are funny, too, but that's not the identical factor. Exciting to read is material that is entertaining and effortless for readers, an superb standard for all writing.
Lyrical
Dr. Seuss' books are written in verse. Of course they are lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you never thoughts hearing more than and over. Great writing of all varieties is pleasing to the eye and ear.
Economical
Children have quick consideration spans. Dr. Seuss knows how to tell a story without having unnecessary detours. Each word counts. That's good guidance for all who create copy simply because young children aren't the only ones with brief focus spans.
Memorable
This is the litmus test for all writing. Did readers take something away? Was their time properly invested? The Cat in the Hat is a story about obtaining exciting, even on a rainy day. Now that's worthwhile reading.
(c) 2005 Neil Sagebiel.
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