It is important that your blog uses search engine optimization. Your goal, of course, is to get people to your site. Most will likely have to get there through the search engines, so ranking is very important. Get the most readers by using the most important keywords as part of your title and all through each article on your website.
Don't overdo any element on your website, such as advertising or keywords. This will send up red flags to the search engines, which will negate all of your previous efforts. Your want to ensure that your style of writing is easy to follow and comes across as natural.
Comment on other blogs to raise your blog's profile. It is easy to use Google Reader for the purpose of tracking other blogs that interest you. Check out others' blogs regularly, and when you have something to add to the conversation, leave a comment.
Be careful to never copy content from anywhere. Plagiarism is a very serious offense, and being fingered as a plagiarist can destroy your reputation. Successful writing a blog is more about displaying your passion for your subject than writing like a professional.
Consider allowing guest bloggers to post to your site. Guest posting helps you network with other bloggers, and doing this can pay dividends in the future. The importance of this cannot be overemphasized. You could need a small favor in the future, and you will then find that bloggers that you invited to post on your blog, will be happy to help you.
This is a lot of blog posting information to digest. It is okay if you're feeling slightly overwhelmed. Even though it can be hard work, running a blog is well worth the effort. Keep this article handy so that you can look at it whenever you feel the need.
