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What is Penguin update? Have you been hit by this change? Penguin update is the newly released system algorithm by Google which aimed at penalizing websites committing illegal way of SEO such as rehashed or duplicate content, keyword stuffing, cloaking, automated blog networks, excessive forum/comment/profile and even poor building back links.

Google is living up to its reputation as an original and credible search engine so it commends the use of quality content, high PR blogs to build back links and use of use natural link building strategies.

One of the best techniques to be used to avoid getting penalized and considered spam by Google is to employ white hat link building strategies. This way, it will help you increase your websites standing in major search engines like Google, Yahoo! and Bing as well as build more reliable brand awareness.

White Hat SEO is a website friendly SEO technique that will not put your website at risk of being banned and penalized and it also targets building a website with good metrics that other websites would want to consistently link back to the site.

The following are some of the White Hat SEO strategies that any website owner can employ for their websites to get high positioning in SERPs:

Guest Blogging

After Penguin was released, Guest posting rose as one of the best link building technique to recover from this update. You have to search for high PR sites to guest blog but remember to create good and quality article because it will be your ace to catch the attention of readers.

Article Marketing

Submitting article to a number article submission sites can help you spread the word about your websites and products. Write quality articles that will surely draw the attention or answer the learning needs of the target audience. Like guest blogging, you have to find high PR sites to distribute your articles so that you will generate massive amount of quality backlinks and traffic..

Social media

Social media sites are the new best friend of web marketers and small businesses. Twitter, Facebook, Pinterest, Google 1+, LinkedIn and Instagram are the most popular and useful networking sites that will help your branding strategy. They are free, easy to use and fast. Moreover, it has millions of users everyday which you can take full advantage to market your websites and blogs, build wider customers base and seal a business.

Video marketing

Video marketing is one more white Hat SEO technique you cant pass by. Target audience loves the use of images, slides and music. It is a very good way to be seen and heard by many in order to inform them about you. YouTube is the most popular online video sharing site today; also it is used as a search engine to search for certain information. Be sure to post videos that are worth watching and will have the possibility to go viral immediately so that it can help you build website traffic.

You have to take note that these strategies dont produce overnight results. They are always earned. Building traffic needs consistency and determination to get a good website health and ranking. Moreover, you have to have positivity towards your website optimization so that youll be kept motivated despite of the tough competition SEO world has.

Author's Bio:

Selecting the right SEO consultant can mean the difference between making thousands of dollars online or making none at all! Work with our top backlink building service to dominate your niche in Google!