http://www.youtube.com/watch?v=EjiTe4dyrGw
In response to the public outcry against the additive, the manufacturers have adopted the slogan "Beef is beef." The website beefisbeef.com serves as a consolidation point for articles that debunks widely rumored myths about LFTB.
http://www.examiner.com/article/cms-food-show-avoids-the-pink-slime-elephant-the-room
