Here's a neat little piece from Fiat; The Parking Billboard. An interactive installation where they've taken the ultrasonic sensors that typically sit inside the Fiat's bumpers (you know, those audio beeping sensors...) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. Cool. Created by Leo Burnett in Germany.
http://www.youtube.com/watch?v=81t8-RI9KOI
Creative Technology, Digital Campaigns, Digital Installations, FIAT, Fiat Parking Billboard, installations, The Fiar Parking Billboard
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