If you own a business website, you may have heard the term search engine optimization, or SEO, being thrown around. Search engine optimization is an essential set of techniques for maximizing your product's visibility on the internet. Read on to find out how to optimize your website and get more customers.
When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank.
Search engine optimization can be improved by joining your local Chamber of Commerce and the Better Business Bureau. They will often link you automatically and greatly improves your chances of being found during local searches. You can also use internet tools to see who is linking to you. While you may think this is going to take a long time, it is highly beneficial to your website.
Optimize your site using breadcrumb navigation. Breadcrumb navigation means including a series of links that lead the viewer incrementally back to the homepage of your site. These make it easier for visitors to find their way around your site and increase the incidence of your target keywords, plus the search engine spiders can index your site more easily.
Use outside resources to track your rank. This may seem like a simple thing to do on your own, but your rankings on the search http://www.warriorforum.com/search-engine-optimization/ engines change constantly. Using an outside resource usually means they will keep track of your rankings for a few hours or days, and report back to you where your average sits.
Put your keyword phrase in a slightly larger font size. The engines value text that is in a larger font size slightly higher than the rest of the text so by doing this you are putting an emphasis on your keyword phrase to the search engines which can how to seo ebay listing increase your rankings.
Never use an unauthorized program to help you submit your site to a search engine. Many search engines have detectors to see if you are using such a tactic and if you are, they will permanently ban your site from any of their listings. This is called being blacklisted.
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Once your website is Search Engine Optimized (SEO), you also need to work on your off-site SEO. Maximize the number of good websites (not pages of links, or "spam" websites) linking to your website from content-rich pages. The better the site which is linking to you, the more "link juice" you will receive in return, boosting your Google Page Rank.
You should strive to keep your meta keyword tags between 100 and 250 characters to get the best results. Keeping your tags to this length will ensure that you get the optimal advantages with regards to how search engines rank your site. This is a must for all search engine optimization strategies.
If an SEO company that you use breaks regulations, you should report them if they don't provide you with a very good explanation (mistakes do happen). Report them to the Federal Trade Commission, and you can do this either by emailing, calling, or writing them. They can weed out the bad companies. So, if you encounter a bad SEO company, report them. You will be doing everyone a big favor.
There is no need for you to go out and hire a high-priced consultant to design a fancy search engine optimization strategy for you. By following these easy steps, you can get started on your SEO plan today. Give these pointers a try and start rising in the search engine ranks.
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