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"Tennis runs in our blood" is the slogan for Babolat rackets. It shows the strength and power they want to illustrate about their love for tennis and the power of their product by communicating their idea. Babolat is a french company that specializes on making tennis strings and eventually moved on and also made tennis racquets and eventually became one of the biggest brands in http://www.fashionmagazine.com/ the world of tennis The creator of this enterprise is Albert Babolat who came up with first string all by himself and concentrated on the string till 1990s and that is when they took a step to become a over here total tennis company. It moved firstly to Japan and then USA after itsidentification in Europe. As Babolat Tennis rackets are used by the world's top and accomplished tennis players such as Rafael Nadal a tennis champion. It produces all badminton, tennis and squash equipment.

Aside from their colorful success in the tennis industry, Babolat took it a step further and introduced their Babolat Badminton rackets so that they can serve their targeted audince much better. People who are inclined in sports and are looking for adventure. This introduced them a brand new idea for a cool product and they also introduced badminton rackets too as soon as they stabled themselves on the running of making their identification in the market. Just like what they have done in making those top quality tennis racquets, they will also imply their genius from making tennis racquets to badminton racquets.

http://www.youtube.com/watch?v=k4Z_TqdAEOQ

No surprise how great the merchandise is it is nothing without properly marketing in the present time. Babolat continues to be very clever enough to come through this point that many of the companies take for granted and then cry for all they have to give up on. What else could be a lot better than obtaining the stars of tennis to commercialise your merchandise for you? Rafael Nadal is a brand ambassador for Babolat tennis rackets who have proven it to the audience that there is no one that can challenge its quality and innovation because he himself is a tennis God.

The names proposed for the products of this company work fell to sell it off. For instance if we maintain the name of a racket "flower bomb" it'll seem like a soft and romantic product rather than a sporty adventurous product that is the reason why the names of the rackets are kept with focus on what it will communicate in order to direct the targeted audience to the product correctly. The most recent aero series with the rackets name Aero Pro drive which immediately gives you a kick that it certainly can't be a lipstick's name it identifies the merchandise that it's a fast strong rackets name. The colors are selected accordingly like Yellow and Black in contrast to be very bold and striking.



By: Theo Goldrick

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Theo Goldrick is a dedicated fan of tennis and has been an enthusiast for decades now. Through his experience he ws able to tell what is the best tennis brand in the industry and that is Babolat Pure Team