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Sometimes it can seem like you work so hard to build a business only to feel one sting from an unfortunate incident really uproot everything. It's difficult staring business reputation management in the face because the reality of business can sometimes be so cruel. Consider the following facts about what you can do to help you out with reputation management for your business.

To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.

One of the primary ways you can manage your reputation is to claim your business brand online and take charge of the content about you. Use either KnowEm.com, UserNameCheck.com or NameChk.com to locate every online instance of http://www.quickmba.com/accounting/ your business name popping up. You only need to use one, but any of them can let you know if anyone out there is misrepresenting your business or speaking ill of you.

Optimize your web pages all with your business' essential search phrases in order to make your online reputation better. Your company's name is one good example. Search engines, like Google, tend to favor authoritativeness. Your site will get moved up when they see you're an authority.

Try looking into reputation management services. These services do cost a bit of money, but they can help you start a reputation, repair a reputation, or maintain a reputation. These are professionals. They can watch online activity for you, and they can help you both avoid and fight a negative reputation.

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Be accepting of criticism, and expect it as part of doing business. Your company should address any issues that come up. Don't hide from it. Learn and grow!

Join your local chamber of commerce. This is another way to lend credibility to your business, especially if your company is still fairly new. Becoming a member of your local chamber of commerce helps you in establishing your business as a visible part of your community. This can give your reputation a boost.

There are many companies that are paying people to write false reviews in order to make them look better. Avoid any temptation to be a part of them. It's bad business and many states have laws against that kind of illegal activity.

Keeping yourself cool when things are hard for you can help you keep a good reputation online. Become well versed in the art of stress management if you have to. Get regular exercise, or be a part of a team sport, so you have a wayto blow off steam and keep a cool head. Don't get into flame fights online. This could possibly scar your reputation.

It is impossible to dispute the notion that without a solid reputation, success can prove quite difficult to attain. Failing to understand the fundamentals of reputation management can be the death knell of any burgeoning enterprise. The good news is that with the above tips in hand, you can steer clear of many trouble spots along the way.