http://www.youtube.com/watch?v=e_JKCcs8rv8
Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see.
Make sure that any video content you post online is optimized for search engines. Remember that search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and descriptions. Fill them in the appropriate fields. You would be shocked to see how many video posters do not even bother doing this.
Consider what others are wanting when they are searching for videos. Most people are looking for something entertaining as well as informative. If you are explaining how to do something, use inflections as you talk and give information that others may not know. It is also beneficial to show how to do something while talking.
Don't forget about an analytic program for your videos. Use this to track views and your audience traffic patterns. You can use this information to figure out how to better advertise to a specific group of people.
If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important. Take the time to do your hair, pick some nice clothes and apply some makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.
Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.
Try outlining the path of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the viewers understand the benefits of watching it. Start with an outline like you would an essay to explain to viewers early on what to expect during the rest of the video.
Don't ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don't take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.
Make sure that your video marketing is high energy. It can be very hard to keep people's attention these days and a high energy video is your best bet in accomplishing this. You could take some http://www.bruceclay.com/seo/search-engine-optimization.htm time to view the videos of others to better understand the how to check seo score level of energy that you are looking for.
Did you know that Google Webmaster Tools has a video site-map tool? Google can't crawl the content of a video, so you have to provide them information about the video, so they can index it and add it to their site. Check support.google.com for more information on how to create the XML file.
Use a catchy and descriptive title. In addition to being the first impression potential viewers get of your video, your title can draw internet traffic on its own. Keywords in the title of your video are seen by search engines and can help get your site ranking higher. Make sure your title is short, descriptive, and packs an impact.
Don't think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what's new, and you'll grow a loyal viewer base.
Make sure that your video marketing is high energy. It can be very hard to keep people's attention these days and a high energy video is your best bet in accomplishing this. You could take some time to view the videos of others to better understand the level of energy that you are looking for.
Start your videos with an engaging question or a common problem that is related to your business. When the video is done, the content should be abundant. Encourage your viewers to share the how-to videos with others.
Don't think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what's new, and you'll grow a loyal viewer base.
Your video should briefly discuss your brand, products and services, and an incentive that will entice them to subscribe to your emails. Give them something free, like an eBook or informational guide. When your brand has a face put to it, they'll believe you a lot more.
Invite feedback in your video. Include something controversial, but not too controversial. Leave unanswered questions at the end. Make a mistake on purpose, that viewers are sure to notice. Just telling viewers to comment won't work. You need to give them a reason to leave comments. If you do, the comments will come.
What are some questions you would need answered about your product? Your customers may be wondering or thinking the same things. You should give them answers in the videos. If your video is fun and original, people will share it and you will gain more viewers.
As stated before, you can use video marketing to increase the amount of profits and customers that your business brings in. The possibilities are endless, as you can use video marketing in a number of creative ways that will attract new clients. Every tip listed here will get you on the right track to using video marketing.
