Becoming an event sponsor allows brands to form meaningful relationships with specific causes and further connect with the target audiences likely to attend the event. (Consider this fact: Last year, for the second year in a row, B2C marketers [PDF] rated in-person events as the most effective marketing tactic.)
For example, a company that sells energy-efficient cars may choose to sponsor a music festival or concert in an effort to reach a younger audience with matching interests.
Most marketers see event marketing as an opportunity for increased brand recognition, but unfortunately, the impact of event marketing is difficult to directly measure. So, event sponsors are left with a very vague idea as to how many people saw their ads, signage, or related paraphernalia, because there are minimal ways to decipher whether inbound traffic is a result of event marketing efforts.
Despite the lack of assurance and targeted analytics, the opportunity to engage with consumers face-to-face cannot be ignored.
Using Social Media to Improve Your Event Sponsorship
A whopping 93% of consumers say that events and experiences are more effective than TV commercials.
http://socialkingmaker.com/buy-instagram-followers
