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Jerry Hunter's US Fleet Tracking used a real-time GPS system to track vehicles for the Super Bowl.
STORY HIGHLIGHTS
Super Bowl will unfold surrounded by high-tech video, security and communications
US Fleet Tracking uses real-time GPS system that can "ping" team vehicles every three seconds
ATT, other wireless networks, beefing up their signals so fans don't swamp them at the game
Survey: Nearly half who watch game will discuss commercials on online social networking sites
(CNN) -- As the players, coaches and halftime performers -- not to mention the Lombardi Trophy -- made their way to Miami's Sun Life Stadium for the Super Bowl on Sunday, Jerry Hunter and company were keeping a close eye on them.
The Super Bowl contracted with Hunter's US Fleet Tracking to use its real-time GPS tracking system, which uses satellite technology that can "ping" a vehicle's location every few seconds.
The Web-based mapping system was just one of the high-tech gadgets used Sunday to make sure the party for 74,000 people ran smoothly.
"You think you and your wife have a struggle throwing a dinner party with 30 guests -- making sure everything is where it's supposed to be at the right time?" he said. "Imagine the Super Bowl."
Sunday's Super Bowl in Miami, Florida, unfolded against a backdrop of new high-tech stadium features, smartphone applications and video technology.
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