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SEO is constantly changing. New updates are released, new tendencies are discussed and new strategies are developed. It is some thing which will always evolve.

In 2014 alone, there have already been 13 upgrades to the algorithm of Google, based on the change history of Moz. All these are just the more public and remarkable ones -- there are refreshes and changes nearly daily behind the scenes.

Market Domination Media, my company, is always correcting Search Engine Optimization strategies for our clients predicated on several factors.

1. Create and optimize for mobile traffic.

Back in 2012 ComScore called that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive sites provide the very best user experience, and recently beginning including a "mobile-friendly" notation next to websites in cellular search results which are indeed cellular friendly.

You can see if your web site passes Google's cellular-friendly test by clicking here. Bing has also stated it favors an individual reactive URL.

2. Optimizing for Bing, Yahoo and DuckDuckGo.

It looks like this is the million-dollar question annually, but some recent developments suggest that it could be possible.

Firefox kicked on Google to the curb and Yahoo will be the default search engine for the browser. Google's price is also up with Safari in 2015, and reports have Bing and Yahoo trying to ensure that position. The alternative to switch OS X from Google and default browsers in iOS 8 to DuckDuckGo exists.

With alternatives other than Google it's going to help it become important to have visibility across these search engines in addition to simply Google.

3. Change your focus from keyword rankings to ROI metrics.

In the event that your Search Engine Optimization business or you remains putting an emphasis on keyword rankings and determining the success of the campaign predicated on key word locations, then now is the really time for a major wake up call. Ranking reports can be made to look pretty and some SEO firms will even target useless keywords simply to say, "Hey look -- you are position number one!"

In case you are a small business owner spending cash each month on SEO, what would you rather hear from your Search Engine Optimization service?

"Congratulations, you are ranking number one for 'buy blue widgets online' but we aren't certain what that translates into dollar wise."

Would you like a fantasy PDF rank report or would you like to be aware of what your return on investment was?

4. More concentrated social-media approach.

Social media was once just a platform to share content, so companies blast their content everywhere and would sign up for every societal platform under https://www.fiverr.com/blboss/do-pr9-high-pr-backlinks-safe-google-dofollow-quality the sun. Social media is currently a marketing channel including a customer-service station. Your societal audience anticipates your brand to engage with them on a personal level.

It's more efficient to focus on three or two social-media platforms and be very energetic and adapting. This not only can help you generate more leads, sales and earnings, but it also helps to construct a very loyal following that will share your content. This could introduce and present chances and new visitors to earn links.

5. Earning links rather than building links.

This isn't going to change -- not in 2015 or anytime soon.

Earning just one link on a high quality relevant site is precious for multiple reasons including bringing referral traffic, SEO, leads, sales and branding exposure. Look for conventional PR and SEO to work together in 2015.

6. Targeting more accurate key words and search phrases.

Of targeting buy PR backlinks key words that are extensive, the days are coming to a finish. While they generally have a tremendous search volume, they do not attract highly targeted traffic and they're not cheap to rank. Keyword research together with understanding the shopping and purchase patterns of the target consumer will help identify phrases and search terms to go after.

What are some Search Engine Optimization changes that you foresee in 2015?