Wed Nov 20, 2013 12:21pm EST
People load a roll of carpet into a vehicle at the Lowe's Home Improvement Warehouse in Burbank, California August 15, 2011.
Credit: Reuters/Fred Prouser
(Reuters) - Lowe's Cos Inc (LOW.N) reported slightly lower-than-expected quarterly earnings and gave a disappointing fiscal-year outlook, underscoring the No. 2 home improvement retailer's struggle to catch up with market leader Home Depot.
Wednesday's news came the day after strong results from Home Depot Inc (HD.N), which increased its forecast for the year for the third time in three quarters as rising housing prices encouraged more people to invest in their homes.
http://www.youtube.com/watch?v=TMiqFS5jxIs
In an interview, Niblock said the company had not seen interest rates hurting the recovery in home improvement sales so far.
Lowe's, once a Wall Street darling, is not just a victim of the vagaries in the housing market. It was slower than Home Depot to cut costs during the most recent U.S. recession.
Some analysts also say Home Depot will continue to outperform Lowe's on the sales front for a while, in part because it derives much more revenue from the key contractor and professional customer group.
These customers account for 35 percent of Home Depot's sales, compared with 25 percent at Lowe's. Some analysts say it is hard to close that gap quickly because Home Depot has more stores than Lowe's in major metropolitan areas, where many of the professional contractors are based.
FIGHT FOR MARKET SHARE
Sales at Lowe's stores open at least a year rose 6.2 percent in the third quarter ended November 1. It was the 18th straight quarter that the company posted weaker same-store sales than Home Depot.
At the end of 2012, Home Depot had 18.7 percent of the U.S. home improvement market, while Lowe's had 15.2 percent, data from Euromonitor International showed. The research firm expects Home Depot to have a 19.2 percent share and Lowe's to have 15.6 percent by the end of this year.
In recent years, Home Depot has benefited from efforts to improve customer service and win shoppers with more compelling prices than its rivals. It has tailored its marketing to local areas, centralized distribution centers and shifted more workers to jobs where they serve shoppers directly.
After losing share to Home Depot for several quarters, Lowe's laid out a turnaround plan, offering everyday low prices and products targeted to specific geographic markets.
Lowe's also made its stores more appealing with improved signs, television displays that stream videos on how-to-do projects, and lower racks to make items easier to reach.
For the fiscal year ending January 31, Lowe's raised its earnings forecast to about $2.15 a share from $2.10. However, the new outlook fell short of the analysts' average estimate of $2.19, according to Thomson Reuters I/B/E/S.
The retailer also increased its outlook for sales growth for the year to about 6 percent from 5 percent.
Net earnings in the third quarter rose to $499 million, or 47 cents a share, from $396 million, or 35 cents a share, a year earlier. Analysts were expecting 48 cents a share.
Sales increased 7.3 percent to $12.96 billion, topping the analysts' average estimate of $12.72 billion.
(Reporting by Dhanya Skariachan; Editing by Lisa Von Ahn)
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http://www.reuters.com/article/2013/11/20/us-lowes-results-idUSBRE9AJ0JQ20131120
