To ensure the trust of your customers, honesty and transparency is key. Don't remove or try to cover up negative posts from your website. Doing this can make it appear to your customers as if you are ignoring their concerns or that you simply don't care about them. Always be upfront about any issues your company might be facing.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
http://www.youtube.com/watch?v=vQGwSC3mMZs
A good reputation is the backbone of a business. Without a solid reputation, the company would not survive. So, if you want your business to succeed, you need to apply good reputation management strategies, like what you have learned here. A better business comes with a better reputation.
