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In line with a study, social media was utilized by over 64% of businesses as being a vital tool for advertising. Over the last a couple of years, this number has improved considerably. Increasing visibility and company awareness was primary being among the most popular reasons to use social websites for B2B, measuring in at 83%. To encourage social giving came in at 56% in order to acquire trust and fans measured in at 55%. Here are 2 situation studies on some businesses that thought i would use social media in order to propagate their B2B advertising strategies.

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Maersk

Maersk first started using web 2 . 0 in 2011 and have since that time, raised brand awareness, increased employee satisfaction, gained insight into this market, and gotten closer to its customers. It decided that the top strategy to have regarding B2B communication was to inform stories that emerged from within the business like how it was responsible for increasing this sale of Kenyan avocados. The company ran a campaign not too long ago which spoke about the way its shipping containers navigated this frozen Baltic Sea inside the winter. This campaign acquired these people 150 unique leads. Users were led from Facebook with a website, where they were given a brochure for download about the company’ s anti-freeze services once they filled in their make contact with details. People that downloaded the brochure were recognized as ‘ hot leads’ and the company’ s sales team were then asked to follow along with up.

Out of Maersk’ s 1. 5m fans on Facebook or myspace, around 15% are clients. They also have 12, 000 Twitter followers, and also have active accounts on platforms for example Google+, Tumblr, Instagram, YouTube, and LinkedIn. Each social platform these are present on, has an approach that has been specially tailored for the idea. Take their Instagram page for instance. Their followers can post pictures with their ships using the hashtag #Maersk, and on LinkedIn, articles about the work culture inside business are published in addition to job vacancies are promoted. According to a new study, these efforts have paid, with Maersk being next only to Lego in terms of engagement on Facebook.

AGCO
AGCI is a global agriculture manufacturer that pegs within at about $10bn with net sales, much of which they could attribute to its social media strategy. The parent company AGCO has many brands including Challenger, Massey Ferguson, and Valtra under that, all of which work in farm machinery worldwide. Thought leadership is the primary focus of their social strategy that they can use to connect the businesses with machinery dealers as well as farmers.

How AGCO started, was by acquiring information about what type of conversations their customers have been having online. According to their information, their customers were placing YouTube clips of themselves while using the company’ s equipment. These users were then engaged through a mixture of educational and informational content like photos with the farming equipment in steps and weekly ‘ tillage tips’. Due to this hard-hitting, but simple strategy, AGCO managed to acquire 10, 000 Twitter followers, 180, 000 Facebook fans, and almost 3, 000 YouTube subscribers. AGCO has partnered because of their dealers to offer training and marketing tools to aid them promote themselves..