You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
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In order to make the most of your marketing efforts, build a fan base that is solid. Not too much investment should be put into any promotions until you have thousands of fans. If you have that may fans, you can see some real success.
Instead of looking the other way when it comes to Facebook, start using it to your advantage. There are so many ways to market your business on Facebook. Use Facebook to help market your business by applying what you've learned here.
