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It’s barely a year old, but the wellness web store CAP Beauty has already gained a cult following among the celebrity set, including Helena Christensen and Brooke Shields, for its all-things-natural approach. And this weekend, the brand opened its first brick-and-mortar boutique-spa hybrid in New York’s West Village. click here, click here

“In stores, you often leave the beauty department not feeling great, because they point out things you need to change and conceal,” DiPrima Morisse says. “We’re telling you to find the best in yourself. Try these and feel great.” click here, click here, click here