With the tremendous growth in the amount of information on the Internet these days, search engines are constantly looking for new indicators of brand quality. Understanding how search engines judge and evaluate brands is imperative to building the trust that results in online visibility. In this Business Wire guidance report, EON: Enhanced Online News Product Manager Joseph Miller looks at what makes a search friendly brand and how to incorporate search friendly brand awareness in your marketing and PR campaigns.
http://newsroom.businesswire.com/white-paper/build-your-brand-better-seo
