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TORONTO, ONTARIO, May 16 (MARKET WIRE) --
A unique 3-Zone Internet marketing system helps clients maximize results
and understand where to invest their marketing dollars, according to
Internet marketing company, Wolf21. The three zones drive traffic to a
client's website, maximize lead volume and online sales from that
traffic, and build trust and relationships with prospects through
automated email campaigns that foster future sales conversions. By
understanding how these three clearly-defined zones impact their
business, people can make smart investment decisions and create unified
and effective marketing campaigns.
Zone 1, Traffic Generation, involves driving traffic to a business
website through the most effective and efficient channels, whether they
are search engine optimization (SEO), pay per click (PPC), social media,
or other channels. Zone 2, Website Conversion, maximizes lead volume and
online sales resulting from that traffic. If a website converts unique
visitors at 10% versus 2%, this is a difference of five times the result
on sales. As Internet marketing company Wolf21 co-founder Barry Byers
says, "Many companies spend more and more money on trying to increase
their traffic five times, while improving the website's performance is
just as important, has a significant impact on results, and typically is
very cost-effective."
Zone 3, Email Conversion, is often the most neglected area, according to
Byers, so while this is a component of conversion, it merits its own
zone. On average, less than 10% of generated leads will convert into
sales within the first three months, as different people are in different
phases of the buying process. So businesses need to establish credibility
and trust, and create ongoing value for prospects so that they are top of
mind when these prospects are ready to make a purchase decision. Using an
automated email campaign is an efficient way to nurture these
relationships, paving the way to future sales.
Byers stresses that strong fundamental marketing and sales principals
continue to be the foundation of a strong Internet marketing campaign.
The message to be conveyed through each zone should differentiate a
business from its competitors, communicate clear benefits, and create
value for customers. A business should have a clearly defined message,
communicated through each zone as a single, integrated theme from the
initial marketing campaign, to website content, to every subsequent email.
Internet marketing experts Barry Byers and Mike Cloke founded Wolf21 in
2005, as an integrated Internet marketing company that provides a
one-stop solution for business owners and marketing professionals who
want more traffic, leads, and customers. Businesses face challenges as
they work with different vendors in different areas of marketing, and try
to make sense of social media and new technologies. Wolf21 was founded to
help transcend these challenges, and develop an integrated, easy-to-use,
failsafe method that combines Internet technology with sound marketing
principles.
Wolf21's highly skilled team of experts encompass knowledge of
technology, marketing, and design. Through this expertise, this Internet
marketing company helps businesses develop stable, low-cost, predictable
strategies that meet their specific goals across all three zones of
Internet marketing. The result is more traffic, more leads, more
customers and ultimately, more revenue.
For further information, and an opportunity to design an Internet
marketing strategy that meets your goals across the three zones of
Internet marketing - Traffic Generation, Website Conversion, and Email
Conversion - visit the Internet marketing company Wolf21's website
(www.wolf21.com).
Contacts:
Wolf21
Barry Byers
1-888-756-2444
barry@wolf21.com
www.wolf21.com
Copyright 2011, Market Wire, All rights reserved.
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