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5 Things Your SEO Strategy Needs to Focus on Entering 2015

Read More: Small Business, What-Is-Working-Small-Businesses, Small Business Owners, Small Business Administration, American Small Business League, Small Businesses, Seo, Search Engine Optimization, Search Engine Marketing, Online Marketing, Digital Marketing, Small Business News



Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

5 Ways SEO Is Going To Change In 2015

Read More: Startups, Startup, Entrepreneurship, Seo, What-Is-Working-Small-Businesses, Pigeon, Penguin, Panda, Search Engine Optimization, Wearables, Smart Watch, Google, Google Search, 10Ksmallbiz Scholar, Small Business News



It's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies. If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year

5 Small Business SEO Tips You Can Implement In-House Right Now



Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.

The 5 Best Free WordPress Plugins to Promote Your Blog



Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can make it easier to promote your blog.

Your Guide to Google's Panda 4.1 Algorithm



It's certain that Google will continue to update their algorithm with more sophisticated signals and ranking formulas; it's only a matter of when. But Panda 4.1 is continuing a several-year tradition of rewarding high-quality original content, and it's likely that this trend will only continue.

Can A Search Engine Make You More Creative?

Read More: Creativity, Google, Search Engine Effects, Google Search, Search Engines, Seo, Yossarian, Google Search Effects, Google Search Creativity, Google Search Impact, Search Engine, Yossarian Search Engine, Yossarian Creativity, Google Creativity, Search Engine Optimization, World News



Type "beauty" into Google image search, and you'll see endless photos of white models. Search "beauty" in Yossarian, the metaphorical search engine, a...

What 7 Things Everybody Needs to Know About Google Search Optimization



As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it's business-related or you're just trying to establish yourself as a presence and brand online.

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor



Capala's first book gives marketers and business owners a comprehensive view of what's important in marketing today and how they can best apply these trends to impact how they do business.

What Your First Step In Digital Marketing Should Be

Read More: Google, Digital Media, Small Business, Digital Marketing, Ecommerce, Apps, Google AdWords, Car Dealerships, Web Applications, Business, Web Marketing, Content Marketing, Saas, iPhone Apps, What-Is-Working-Small-Businesses, Mobile Applications, Digital Marketing Strategy, Web Development, Android Apps, Online Marketing, Marketing, Shopify, Search Engine Optimization, Windows Phone, Mobile Apps, Small Business News



Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

To the Brand Behind Me in the SERPs on Google



You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship. You have no clue that our SEO team has been humiliated, humbled and put through hell.

A Positive Brand Identity Turns Consumers Into 'Frands'



Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

5 Tools Every Entrepreneur Needs for Success



No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog



Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

SEO Web Design: Plan For Never-Ending Updates



SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances in the market and on the web.

SEO Questions Franchise Owners Need to Ask



Asking these questions doesn't always come to mind right away, but these are crucial if you own a franchise. Franchises are constantly growing and by nature have a lot of people working higher positions, so the managers working with you are constantly changing.



7 Small Business SEO Tips From the Experts



As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Advanced Ecommerce SEO (On-Page): Outranking Big Box Superstores



E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battli...

Best SEO Practices: Avoid the Dreaded Google Penalty



Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Digital Marketing Mailbag - Your Questions Answered

Read More: Google, Linkedin, Small Business, Digital Marketing, Ecommerce, Bing, Twitter, Facebook, Ppc, Content Marketing, Facebook Ads, What-Is-Working-Small-Businesses, Social Selling, Marketing Automation, Digital Marketing Strategy, Marketing, Search Engine Optimization, Small Business News



Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Read More: Google, Digital Marketing, Small Business, Linkedin, Twitter, Bing, Ecommerce, Content Marketing, Social Media Marketing, Facebook Ads, What-Is-Working-Small-Businesses, Social Selling, Marketing Automation, Digital Marketing Strategy, Marketing, Facebook Advertising, Infographics, Pandora, Hulu, Search Engine Optimization, Youtube Ads, Mobile Apps, Small Business News



You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

True Confessions of a Former SEO Whore



When I started taking on more clients, most of them didn't "deserve" to outrank some of the household name brands they outranked, but I didn't care. I was a keyword-stuffing, spam-creating machine.

11 Hot SEO Tools Every Publisher Should Use



Despite the fact that SEO plays an inarguably important role in the success of my business, many online publishers continue to neglect their SEO strategy, usually due to a lack of experience or a lack of resources.

SEO News: 10 Resources to Keep Informed



The past year has taught us that the SEO industry is more than simply "changing." Sure, there are a lot of different announcements that tell us what t...

The Complete Beginner's Guide to SEO



In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.

5 Reasons You Are Not Getting Website Traffic



By keeping these five ideas in mind and implementing one or more of them, you are significantly putting yourself ahead of much of your online competition and greatly increasing your chances of success.

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