The online advertising market is gaining high traction across several industries. The primary reasons driving high traction are increasing Internet users and high adoption rate of smartphones and other portable devices. Since the awareness levels of users are increasing day-by-day and the market place is filled with cutthroat competition, targeting right audience is very important. With the advancement of technology, it becomes quite simpler for advertisers to identify a potential or prospective customer or client. With the help of online advertising, advertisers can reach a bigger pool of prospects with incurring lesser cost as compared with trivial print media advertising.
Earlier, search engine marketing was the major source of revenue in this market. Later with the advancement in the technological space, newer advertising format came into existence such as display ads, digital video, and now rich media and mobile advertising format. Search engine advertising played a significant role when there were fewer substitutes available in the market for a product or service.
Key Topics Covered:
1 Introduction
2 Executive Summary
3 Market Overview
4 Online Advertising Market: Market Size & Forecast By Format
5 Online Advertising Market: Market Size & Forecats By Vertical
6 Online Advertising Market: Market Size & Forecast By Region
7 Online Advertising Market: Market Landscape
8 Company Profiles
Companies Mentioned:
Amazon.Com, Inc.
Aol, Inc.
Baidu
IAC
Microsoft
Yahoo
For more information visit http://www.researchandmarkets.com/research/t7drhf/online
http://www.businesswire.com/news/home/20140813005979/en/Research-Markets-Online-Advertising-Market-Search-Engine
