Are you a small business owner or consultant interested in promoting yourself or your company? If so, then you likely realize just how difficult promoting yourself can be. But, with the advent of the internet, marketing is getting easier. Online videos are a great way to get your name out there. The article below will show you how it's done.
Do not let video marketing scare you. You can make videos easily with a tripod and decent camera. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
If you use YouTube, use its editing features. For example, you can instantly add annotations on your videos easily through YouTube. You can share links, give more details about your product or even provide a coupon code.
Keep your videos relatively short: no more than 10 or 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
Place a screen capture of your company's website in your videos. Your viewers can see the site and its setup. Also use screenshots when creating how-to videos. Save your screenshot, and with the help of video editing software, you can implement them into your videos.
One way to get content for a video is to find a team to work with. Team members can be anyone who has a working knowledge of your company. Also, include their names in the description of your video.
Stick with the topic at hand within every video. Lack of preparation can cause you to stray. Write down what you want to get across in the video. By staying on topic, your videos will be more concise.
If you're trying to sell a service or a product with your videos, then don't forget to include a link that leads them somewhere that they can purchase it. The best thing to do is to place the link within the video player. Thus, your link stays put even if your video is shared or ends up someplace else.
Clearly, video marketing can be a great promotional tool. Millions of people are online every day. Therefore, it only makes sense that you use them as well. Following these tips will let you see that traffic you are looking for.
consultantseo Community Member 
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