There are thousands of wordpress templates out there, any of which would work fine with real estate. Save money on hosting!
I recently had a conversation with a real estate broker who was paying one of the reputable real estate web vendors $300/month to have his site hosted. And real estate agents in droves are using wordpress every day as the backbone for their entire online web marketing efforts.
http://www.youtube.com/watch?v=9fpbzGkyGQI
But there seems to be a relative low number of Brokers using wordpress to build web entities at the company level. Just Sold Stats? Free. There are some awesome plugins and tweaks that can seriously enhance the search engine friendliness of your wordpress site, but stuff that a lot of professional SEO's would charge thousands for can be had with wordpress pretty much off the shelf. Yeah, usually not a problem. Now of course some are better than others, and I have my favorites (over there in the sidebar,) but bottom line is this: You don't need to pay a designer 2, 3, 5k just to get your website skinned with wordpress. Instead of going into why this is so, I think it might be better to illustrate the reasons why most real estate brokers should consider scrapping their current site favor of something wordpress based.
8 Reasons All Real Estate Brokerages Need A WordPress Website
1. You bet. ($7/month with bluehost or hostgator would probably suffice for most smaller brokerages.)
2. (Try typing "need wordpress help" over at http://search.twitter.com to see what I mean)
3. (With Zillow or similar integration.) Google Maps, Analytics, Chat, etc... How about image links to all your social profiles. WordPress Plugins!
Bottom line. Ouch! With wordpress, hosting can be relatively cheap. WordPress's flexibility, seo elements, and relative ease of use, coupled with an unbelievable community of users (and corresponding online documentation) have allowed it to become the world's most popular content management system... (That said, you still should pursue the tweaks I've alluded to here.)
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Prev | 1 2 | Next . And if you don't like your first attempt, changing themes is an unbelievably painless process.
5. Sure, there are things that can be complicated for most real estate brokers, but usually finding free or inexpensive wordpress help is no big deal. WordPress and Real Estate are a match made in tech marketing heaven if you ask me. No problem. Save money on website maintenance fees.
The same broker who was paying $300 for hosting was paying $100 an hour every time he needed something on his site edited. Search Engine Optimization
WordPress is search engine friendly right out of the box. With wordpress, learning to create or edit content is generally fairly simple. Lots of free toys play nicely with open source, free wordpress.
4. WordPress plays with everything! Wanna embed a youtube gallery with your latest posts? No problem. IDX integration. Lead capture forms? Free
