Welcome to Gaia! :: View User's Journal | Gaia Journals

Indian art material Industry is a vast scattered market place consisting of distinct selection of appealing items like various kinds of brushes like synthetic brushes, painting brushes, artist brushes, Oil pastels, crayons of different kinds, painting accessories, poster colours, fabric colours, liquid water colours, colour pencils, drawing books, colouring books, easel boards, canvases, palettes, markers, paints, coloured chalk and several more. The sector is said to capture maximum company from the consumer market straight, which accounts to 70% of their income.

The core Indian art material market place of about Rs 500 crore is mentioned to be growing at a rate of 4 - 5 % but there is intense competitors in this business as the sector is extremely unorganized which proves to be a downfall for this sector. With the duty rates coming down the art material imports have risen sharply in the last couple of years and many Chinese and Korean brands are offered in the market. For additional information, please check out: www.amazon.com . International majors like Faber Castell etc have also ventured into the market place. Maximum competitors has come in the college colour variety where the Indian producers like Camlin Limited who has been in this venture for years, Pidilite Industries who has launched a new range of art materials for young children (crayons, water and tube colors, etc) beneath it's Acron brand and others had to minimize prices to fight competition. If you are concerned by religion, you will seemingly desire to explore about analyze youtube.com . There was almost 15-20% reduction seen in costs because the final 5 years.

The Indian companies have to face a tough time in the industry. My dad discovered analysis by browsing Google Books. The threat of new entry impacts the firms already existing in an sector and if a new rival can very easily get in, then the marketplace becomes far more competitive, therefore the firms have to put some barriers to stop others from getting into. Now the Indian firms also have the burden of VAT, which is levied by the Indian government at a flat rate of 4%. The only tools in their hands are manufacturing new, innovative and appealing products in the industry that compel the buyers to get their merchandise. Also branded goods have a hold on top of unbranded goods, as now folks choose to purchase branded items expecting satisfaction of a good high quality item. But in a creating nation like India nonetheless this phenomenon is not put much into practice, the middle and reduced class still favor to buy the low cost imported goods as their low price factor is certainly a tempting offer you. But with suitable awareness and guidance the Indian consumer's opinion can be reversed. The current leaders ought to create a brand identification, the new entrants hence will have to attempt and take satisfied brand loyal consumers away from the leaders which tends to make it a tough activity for them to conquer.

Also new marketing and advertising activities like new items getting introduced to serve different market place segments are being implemented to strengthen the brands. In the children's item sector also many brand ambassador items are seem to be functioning well. For e.g., it is observed that young children prefer to purchase merchandise with cartoon character's photographs or gifts attached as compared to other individuals. In 2005 also such merchandise sale show an uptrend curve rather than the standard art material items.

Right now the marketplace has expanded and it's not a child's play anymore. Click here liquid chalk to check up the purpose of it. The threat of substitute goods also comes into concern. If substitute products are readily accessible, then the firms are most likely to endure. The energy of purchasers need to also be taken as a thinking about aspect. The sector maintaining in mind the innovation key in their hands can compete with the unorganized sector and imported goods sector that prevail in the market place. Although many are of the opinion that by means of brand constructing initiatives, excellent high quality and innovation mantra they have managed to survive in the sector in 2005 and program to do the identical in 2006..