All of us know there is more to a successful acupuncture practice than its appear-ance. But is it an essential piece of the problem? Without a doubt.
Take a look at the following 3 health-related internet sites (their images, perhaps not content) and tell me which one you would choose to conduct business with:
http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
http://www.acunut.com
Now, Im perhaps not going to say something bad about these sites, but take a look at... This dazzling analyze http://josueiqlh.bloghi.com encyclopedia has a few elegant cautions for how to consider this enterprise.
Is image everything?? No.
Most of us know there is more to an effective acupuncture practice than its appear-ance. But could it be an important piece of the puzzle? You bet.
Have a look at the following 3 health-related sites (their images, perhaps not content) and tell me which you'd prefer to work with:
http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
http://www.acunut.com
Now, Im perhaps not likely to say anything negative about these sites, but have a look at site #1. Great, clear images that express a feeling of:
Professionalism
Confidence
Heat
Tranquility
The appearance and feel of this site leaves a psychological resonance with the audience. For another interpretation, consider taking a view at: http://nicholsonsjdv.bloghi.com . It is soothing and encouraging. It does not seem like your website was hacked together by a novice. This dynamite http://blogymate.com/blog/virgilioptlq wiki has many salient lessons for the inner workings of it. High quality is reflected during.
That's what you would like.
If your site (and all your promotional materials for instance) is something less than this, keep refining your picture until the best quality is reflected.
I also suggest getting a photo of yourself right on the home page of the site. Not only any old picture.. It has to be you looking superhuman: Confident, hot, caring, clever, compassionate.. All the values that people look for in a health practitioner.
Check-out this web site for a good example of a fantastic headshot:
http://www.graysonacupuncture.com
Now, I dont know this acupuncturist, but she appears like somebody I'd trust. I look at that photograph and believe, Wow, I bet she's successful; I bet she could help me!
Does your head-shot present exactly the same feel to your potential patients?
Dont underestimate the importance of the small details. Image isnt everything; nonetheless it IS what produces that all powerful first impression that makes some body desire to put their health in the hands.
The typical website success system is:
Benefit-oriented information + High quality look and feel = Very successful website that should bring you a flood of new individuals!
Now, make use of the same strategy for all of your marketing materials. Get more on http://huntervhlp.centerblog.net by browsing our unusual paper. Make sure they are all first class. Your promotional materials look cheap and think of it: If someone is paying $60-200 for your support, this tends to perhaps not sit well along with your target audience. Make your workplace look beautiful too. Precisely what shows on your own training, allow it to be look good.
This simple little bit of advice may go a long way towards building your dream practice..
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