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The mistakes you have to try to avoid with your web business really depends on what you're doing. While it is true that you cannot prepare for everything, either, and you would make yourself crazy with trying to avoid all of them. The best mindset is to do what you know and believe is right. Just about anything can happen in business and it takes a particular mindset to deal with it.

You'll always make some kind of mistake here and there but with experience you will make fewer of them.

It is true that there are some people who are going to insist on attempting to game the SEO and they almost always end up having to start over. Perhaps the most common mistake, especially in terms of poor judgement, comes from SEO and backlinks. Forget about using things like articles or article directories as sources of backlinks or for SEO benefits. Those days are completely over and have been for at least a couple of years. Unfortunately most newbies insist that this is the name of the game because they are using completely old information. It is not just the article directories because the web is full of sources that are bad news. You need to keep updating your knowledge base about the changes that have been taking place. What kills the dreams of more affiliate product promoters is they market the wrong product and maybe it is old and stale. There is such a thing as the useful life of a product and all are like that. A complete investigation into any product you have your eye on is essential. You see, this is what the successful online marketers do every time and it helps them make money. Sometimes it's not that there is a lack of knowledge, it's laziness on the part of the IM marketer. You want to avoid making stupid mistakes that kill your business, and knowing about the mistakes of others is one thing you should do.

One of the smartest things you can do with your IM marketing is get into testing and do it often. Testing anything in your marketing and advertising funnels requires you to have some kind of tracking script to use. Then when you test, you will be able to take that data and see where you're dropping the ball.

Change one thing like the headline, just for example, and then run that and see what happens. Be careful that you do not make a decision of low traffic numbers. It is important to be sure that you've got a healthy perspective on the things you are doing to increase your business. If you can do this, you won't get freaked out by the mistakes you make. So you will be able to function better when you are able to keep your cool.