Hasuki Aatisuto
When was the last time Gaia did a charity drive? rolleyes
Besides, I'm pretty sure the "animal sanctuary for performing animals" is just a play on the Circus RIG and is not an actual charity at all. Besides, if it WAS, you'd think they would give you the name of the charity and a link to the website (if they have any). They didn't do either.
Gaia will get 100% of the sales.
Around Nov-Dec 2013 after the Typhoon Haiyan, a Category 5 Super Typhoon, devastated the middle part of the Philippines. I can't recall exactly, but I think they gave all the proceeds of the Bayanihan Halo to the Red Cross. I think there were others before that like the one for the Fukushima Earthquake. I think that the lion's share(or all of it) was also donated.
I do understand Gaia is a business and not really some NGO or Charity association so I don't expect them to do these things regularly, but it's nice that they do. There are simply too many causes and I don't think that is Gaia's main thrust.
I agree with the OP. I think more details should be provided, at least.
Edit:
November 12, 2013
$7k for Typhoon Haiyan Victims