Explorer Lain
It's up to the advertisers to find ways to advertise that aren't so obtrusive to the user experience that the we're forced to find 3rd party programs to filter out the mass-overload of advertising these companies shove down your throat. People making a living lots of ways but that doesn't mean it's inherently the best/right way to make money.
Plus the more you let companies just do what they want the more volatile harassment they feel they can shove on you with ads. So I look at it as a way of protesting the fact that these companies are too lazy to figure out a way to work with the user to make money, not against them.
For a lot of people it's either block the ads or don't go to the site at all. I think it's an obvious choice for the site owner which one they'd rather choose?
Just my two cents as someone who's owned more than a fair share of websites that didn't have any advertising, and were still profitable...
Technically it's up to advertisers to make more money than they pay out. Most ads really aren't all that obtrusive, compared to the days when they'd be big epilepsy inducing GIF's and such, ads these days are pretty mild (and the website owners themselves can -normally- control the exact types, as in whether they're just plain visual-only ads, or full on audio/video ads, the latter being kinda more rare).
For most people things like adblock are considered more of a security defense than anything, and it technically is, they aren't using it just to avoid ads, they're using it because they've heard plenty of stories about malware being distributed through ads, and rather than get rid of the things that those ads exploit (such as Java more frequently than any) they throw on an adblocker and think it's all they need.
It's easy to 'own' 1000 sites and have them basically
profitable, but it only even takes a moderate scale of a website before costs are inefficient to keep paying without some kind of revenue source (whether it be ads or premium services, which doesn't work for a lot of sites).
One of my current primary clients basically covers bills and my invoices from ad revenue, so when ad worth is down (which it actually is currently) I get less work myself, so as someone who often works for larger sites and gets paid from ad earnings, it's easy for a lot of people to either not realize how important ads can be or simply don't care
razz