About
Ino was a considerably more popular and self-confident girl than Sakura when they met at the Ninja Academy. She convinced Sakura that hiding the size of her forehead was pointless, and gave her a ribbon to draw attention elsewhere, suggesting that Sakura had great potential, but had yet to reach it. She helped Sakura gain her confidence. When Sakura became attracted to Sasuke, and found out that Ino was attracted to him as well, Sakura ended their friendship so she could compete with Ino for his affection. Ino later made friends with Sakura again during the Chunin Exams, but they are still considered rivals by many, including Asuma.
Ino is somewhat superficial, constantly thinking about boys and hoping that dieting to lose weight will make her be more attractive to them. Ino can also be very confident and outspoken, and isn't afraid to speak her mind and sometimes suggests that Choji should lose weight. She is attracted to Sasuke, but her reasons for that attraction, apart from Sasuke being a popular student and the best in his class, are unknown.
In her team, Ino tends to boss the others around, though she clearly cares for them as shown by her relief when Choji survived near fatal injuries. Shikamaru, despite thinking of most girls as "troublesome," typically offers no resistance, being unwilling to deal with how she reacts if she is unable to have her way. Asuma recognizes the control she has over the others, and while dying, tells her to look after Choji and Shikamaru and ensure that they do not get into trouble.
Ino has shown to possess a great level of intelligence and quite perceptive; in the Chunin Exams she uses her hair to make a chakra rope to bind Sakura, and in the Konoha 11 filler she is able to tell a person's occupation by glancing at the condition of their hands. Also during Pain's invasion, she was able to conclude that Pain's real body must be around the village for his technique to work since it is similar to her clan's.
While always in a rivalry against Sakura to prove who is the better kunoichi, Ino takes most pride in her appearance, which was seen even during her younger days in kunoichi training. She considers herself the most beautiful kunoichi of her graduating class and takes great effort to keep up and improve her appearance, as seen from her constant obsession with dieting. The most noticeable traits in her appearance are her blue eyes and her long blonde hair, always seen in a ponytail with bangs covering the right side of her face.
In terms of attire, Ino is more often seen wearing purple and more revealing, yet still tasteful, clothing to seemingly show off her figure. During Part I, she was seen wearing her headband as a belt, yet during Part II she appears to have for some reason stopped wearing it altogether.
Ino, 12-13 
Shippuden Ino
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Journal
Ino's Flower Shop Diary
I'm gonna write stuff to pass the time or just because it's important
Signature
Yep, better than you~
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