There's a lot of amusing (yet unsurprising) things in there like using euphemisms and emotional terms rather than medical ones. Unless, of course, those medical terms confuse people and benefit their cause. There isn't really anything that we haven't seen pro-lifers use before, but this is an interesting look at the rationale behind it.
Most troubling is the fact that this guide explicitly advocates taking the pregnant woman out of the equation entirely:
Rock for Life blog
5. Pregnant woman—This term takes the child out of the equation and can make pregnancy sound like a disease. Abortion is often referred to as “terminating a pregnancy.” Instead, use terms such as “mother,” “pregnant mom” or “expectant mother.”
Evil Slut Clique
I think what this one reveals is how much some of these anti-choicers wish they could take women out of the equation. And who really thinks that the term "pregnant woman" makes pregnancy sound like some kind of horrible disease? Anyone?