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Posted: Thu May 28, 2009 6:17 am
We're doing a marketing project in my business math class, and I need to conduct a survey on the preferred brands of ice cream. I recognize that many of you may not recognize these brands- if that's the case, don't pretend. xD If I have to, I can make up the stats myself. Quote: Your choices are: Coldstone Creamery Ben & Jerry’s Brusters Baskin Robins1. Of those listed, which is your favourite brand? 2. Rate the following on a scale of 1-5. (5 being excellent, 1 being terrible.) 3. On a scale of 1-5, where does price fall? (5 being extremely important, 1 being not at all important) 4. How important is texture, on a scale of 1-5? 5. Designate the importance of the brand’s availability in a local grocery store. 6. Which of the above brands is closest to your home? 7. On a scale of 1-5, how important is location in your decision? 8. On a scale of 1-5, how would you rate the décor of Coldstone Creamery? 9. Of Ben & Jerry’s? 10. Of Brusters? 11. Of Baskin Robins? 12. Have you ever visited the website of any of the above chains? 13. If so, which? 14. On a scale of 1-5, rate the site. 15. On a scale of 1-5, how important is the company’s involvement in the community? 16. Name as many community services provided by the above brands that come to mind. 17. On a scale of 1-5, how important is a brand’s popularity? 18. Which of these brands do you think is a favourite among your peers? 19. On a scale of 1-5, how important is flavour diversity in your decision? Thanks!
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Posted: Fri May 29, 2009 6:14 am
Ive got my wife her with me so you will have two surveys at once, twice posted that is
mine Your choices are: Coldstone Creamery Ben & Jerry’s Brusters Baskin Robins
1. Of those listed, which is your favourite brand? Baskin Robbins
2. Rate the following on a scale of 1-5. (5 being excellent, 1 being terrible.)no question here i dont think...
3. On a scale of 1-5, where does price fall? (5 being extremely important, 1 being not at all important) 5 and ill explain why, with ice cream im not going to pay top dollar for something terrible
4. How important is texture, on a scale of 1-5? 5
5. Designate the importance of the brand’s availability in a local grocery store. theres a baskin robbins not far from my house
6. Which of the above brands is closest to your home? theyre all about as close
7. On a scale of 1-5, how important is location in your decision? not very see 6
8. On a scale of 1-5, how would you rate the décor of Coldstone Creamery? never been inside actually
9. Of Ben & Jerry’s? eh alright? dunno its an ice cream parlor
10. Of Brusters? again never been in
11. Of Baskin Robins? see 9
12. Have you ever visited the website of any of the above chains? yes
13. If so, which?ben and jerrys, and baskin robbins
14. On a scale of 1-5, rate the site. 5 theyre functional
15. On a scale of 1-5, how important is the company’s involvement in the community? 1 dont care
16. Name as many community services provided by the above brands that come to mind. ben and jerrys only get milk from cows without hormonal meds used...
17. On a scale of 1-5, how important is a brand’s popularity? 1 if i like it its good enough for me
18. Which of these brands do you think is a favourite among your peers? baskin robbins
19. On a scale of 1-5, how important is flavour diversity in your decision?5 i likes variety
my wifes: Your choices are: Coldstone Creamery Ben & Jerry’s Brusters Baskin Robins
1. Of those listed, which is your favourite brand? she's torn between ben and jerrys, and baskin robbins.
2. Rate the following on a scale of 1-5. (5 being excellent, 1 being terrible.)
3. On a scale of 1-5, where does price fall? (5 being extremely important, 1 being not at all important) 5
4. How important is texture, on a scale of 1-5? 5
5. Designate the importance of the brand’s availability in a local grocery store.5 very important
6. Which of the above brands is closest to your home? all are equally close
7. On a scale of 1-5, how important is location in your decision?1 all real close
8. On a scale of 1-5, how would you rate the décor of Coldstone Creamery? never been in
9. Of Ben & Jerry’s?5 its gotta be clean
10. Of Brusters?never been in
11. Of Baskin Robins? 5 its gotta be clean
12. Have you ever visited the website of any of the above chains? nope
13. If so, which? n/a
14. On a scale of 1-5, rate the site. n/a
15. On a scale of 1-5, how important is the company’s involvement in the community?1
16. Name as many community services provided by the above brands that come to mind. unknown
17. On a scale of 1-5, how important is a brand’s popularity?1
18. Which of these brands do you think is a favourite among your peers? baskin robbins
19. On a scale of 1-5, how important is flavour diversity in your decision?5 says she likes to try new flavours every now and then
hope this helps
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Posted: Fri May 29, 2009 6:47 am
Two for one! Excellent! Thank you. :] I should clear up the confusion on question number two... I meant for you to rate the above mentioned brands on a scale of one to five. I'll clear that up. ^^; Thanks again!
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Posted: Fri May 29, 2009 7:05 am
well in that case
me baskin robbins ben and jerrys
my wife ben and jerrys baskin robbins
there really isnt a preference to the other two, and i'll add one for you, one that i dont get to go to often as its a 30 minute drive across town and down the interstate, Dairy Queen
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Posted: Thu Jun 11, 2009 4:18 pm
1. Ben and Jerry's, I haven't heard of the others.
2. Ben & Jerry's 5, Baskin Robins 4
3. 2
4. 4
5. Quite, makes them easier to get a hold of.
6. Ben & Jerry's.
7. 3
8. n/a
9. Cute and appealing.
10. n/a
11. A bit boring.
12. Nope
13. n/a
14. n/a
15. 1
16. None.
17. 1 I don't really care, as long as I like it. :3
18. Ben and Jerry's definitely.
19. 4 They do do a lot of wonderful flavours.
Sorry I wasn't of much help... ^^; I'm kind of surprised you didn't have Häagen-Dazs though.
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Posted: Sat Jun 13, 2009 7:44 am
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