When I first saw that...I was kinda sorta hoping it would be as in 'help creating your world.' I guess not nearly as (dare I say it?) 'normal' to people halfway to their fantasy world.
Still...the world...there really is a lot to say about the world today. It is the most influential thing on everything I write. It's the root to satire, to our worlds, characters, species, a lot of things. Yet, we know so little about it. It's simply amazing how little we know and how far we can go with minimum knowledge.