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The Trade Desk Reports Fourth Quarter and Fiscal Year 2024 Financial Results
The Trade Desk also announced an additional share repurchase authorization, bringing the total amount of authorized future repurchases to $1 billion of its Class A common stock.

February 12, 2025 04:01 PM Eastern Standard Time
LOS ANGELES--(BUSINESS WIRE)--The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its fourth quarter and fiscal year ended December 31, 2024.

“The Trade Desk once again outpaced nearly every segment of digital advertising in 2024, delivering $2.4 billion of revenue – marking accelerated growth of 26% year over year – and a record $12 billion of spend on our platform. At the same time, we achieved significant profitability and cash flow. While we are proud of these accomplishments, we are disappointed that we fell short of our own expectations in the fourth quarter,” said Jeff Green, founder and CEO of The Trade Desk. “In December, we undertook a reorganization to accelerate opportunities across CTV, retail media, identity, supply chain optimization, and audio while forging ahead with innovations like Kokai and the Ventura Operating System. As more of the world’s leading advertisers shift to premium scalable channels in contrast to the limitations of user-generated content, the opportunity ahead is immense. In 2025 and beyond, we are uniquely positioned to help our clients take full advantage of data-driven advertising on the premium internet, helping them drive growth and brand loyalty for their businesses.”

Fourth Quarter and Full Year 2024 Financial Highlights:

The following table summarizes the Company’s unaudited consolidated financial results for the three and twelve months ended December 31, 2024 and 2023 ($ in millions, except per share amounts):



Three Months Ended

December 31,



Year Ended

December 31,





2024







2023







2024







2023



GAAP Results















Revenue

$

741





$

606





$

2,445





$

1,946



Increase in revenue year over year



22

%





23

%





26

%





23

%

Net income

$

182





$

97





$

393





$

179



Net income margin



25

%





16

%





16

%





9

%

GAAP diluted earnings per share

$

0.36





$

0.19





$

0.78





$

0.36



















Non-GAAP Results















Adjusted EBITDA

$

350





$

284





$

1,011





$

772



Adjusted EBITDA margin



47

%





47

%





41

%





40

%

Non-GAAP net income

$

297





$

207





$

832





$

628



Non-GAAP diluted earnings per share

$

0.59





$

0.41





$

1.66





$

1.26



Fourth Quarter and 2024 Recent Business Highlights

Continued Share Gains: 2024 gross spend of $12 billion.
Strong Customer Retention: Customer retention remained over 95% during the year, as it has for the past eleven consecutive years.
Continued Collaboration and Support for Unified ID 2.0: The Trade Desk is building support for Unified ID 2.0 (UID2), an industry-wide approach to identity that preserves the value of relevant advertising while putting user control and privacy at the forefront. UID2 is an upgrade and alternative to third-party cookies. Recent partnerships and pledges of integration and support include:
iHeartMedia announced its adoption of UID2 to empower its advertising partners with tools for effective targeting, precise measurement, and accurate attribution.
Leading supply-side platforms, including FreeWheel, Index Exchange, Magnite, and PubMatic have integrated European Unified ID (EUID) to enhance addressability across the open internet.
“Ventura”, a Revolutionary Streaming TV Operating System (OS): Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains and content conflicts-of-interest. The Trade Desk plans to partner with TV original equipment manufacturers (OEMs) and other distribution partners to deploy the Ventura OS.
Agreement to Acquire Sincera: Sincera is a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. Integration of Sincera’s tools with The Trade Desk platform will help advertisers gain a clearer perspective on what they are buying so they may better value those impressions. With this acquisition, The Trade Desk’s platform will also show publishers which data signals are most highly valued by advertisers. As previously announced, the acquisition is subject to customary closing conditions and is expected to close in the first quarter of 2025.
Industry Recognition (2024):
Institutional Investor Awards - Most Honored Company, Best CEO, Best Company Board, Best IR Program, Best IR Professional, Best IR Team, Best Analyst Day
U.S. News & World Report - Best Company To Work For
Business Insider Rising Stars of Adtech
AdExchanger Top Women in Media & Ad Tech
MM+M 40 under 40
Retail TouchPoints 40 under 40
Financial Guidance:

First Quarter 2025 outlook summary:

Revenue at least $575 million
Adjusted EBITDA of approximately $145 million
The Company has not provided an outlook for GAAP net income or reconciliation of Adjusted EBITDA guidance to net income, the closest corresponding U.S. GAAP measure, because net income outlook is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges included in the calculation of this non-GAAP measure; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. The Company expects the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.

Use of Non-GAAP Financial Information

The Trade Desk Reports Fourth Quarter and Fiscal Year 2024 Financial Results
The Trade Desk also announced an additional share repurchase authorization, bringing the total amount of authorized future repurchases to $1 billion of its Class A common stock.

February 12, 2025 04:01 PM Eastern Standard Time
LOS ANGELES--(BUSINESS WIRE)--The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its fourth quarter and fiscal year ended December 31, 2024.

“The Trade Desk once again outpaced nearly every segment of digital advertising in 2024, delivering $2.4 billion of revenue – marking accelerated growth of 26% year over year – and a record $12 billion of spend on our platform. At the same time, we achieved significant profitability and cash flow. While we are proud of these accomplishments, we are disappointed that we fell short of our own expectations in the fourth quarter,” said Jeff Green, founder and CEO of The Trade Desk. “In December, we undertook a reorganization to accelerate opportunities across CTV, retail media, identity, supply chain optimization, and audio while forging ahead with innovations like Kokai and the Ventura Operating System. As more of the world’s leading advertisers shift to premium scalable channels in contrast to the limitations of user-generated content, the opportunity ahead is immense. In 2025 and beyond, we are uniquely positioned to help our clients take full advantage of data-driven advertising on the premium internet, helping them drive growth and brand loyalty for their businesses.”

Fourth Quarter and Full Year 2024 Financial Highlights:

The following table summarizes the Company’s unaudited consolidated financial results for the three and twelve months ended December 31, 2024 and 2023 ($ in millions, except per share amounts):



Three Months Ended

December 31,



Year Ended

December 31,





2024







2023







2024







2023



GAAP Results















Revenue

$

741





$

606





$

2,445





$

1,946



Increase in revenue year over year



22

%





23

%





26

%





23

%

Net income

$

182





$

97





$

393





$

179



Net income margin



25

%





16

%





16

%





9

%

GAAP diluted earnings per share

$

0.36





$

0.19





$

0.78





$

0.36



















Non-GAAP Results















Adjusted EBITDA

$

350





$

284





$

1,011





$

772



Adjusted EBITDA margin



47

%





47

%





41

%





40

%

Non-GAAP net income

$

297





$

207





$

832





$

628



Non-GAAP diluted earnings per share

$

0.59





$

0.41





$

1.66





$

1.26



Fourth Quarter and 2024 Recent Business Highlights

Continued Share Gains: 2024 gross spend of $12 billion.
Strong Customer Retention: Customer retention remained over 95% during the year, as it has for the past eleven consecutive years.
Continued Collaboration and Support for Unified ID 2.0: The Trade Desk is building support for Unified ID 2.0 (UID2), an industry-wide approach to identity that preserves the value of relevant advertising while putting user control and privacy at the forefront. UID2 is an upgrade and alternative to third-party cookies. Recent partnerships and pledges of integration and support include:
iHeartMedia announced its adoption of UID2 to empower its advertising partners with tools for effective targeting, precise measurement, and accurate attribution.
Leading supply-side platforms, including FreeWheel, Index Exchange, Magnite, and PubMatic have integrated European Unified ID (EUID) to enhance addressability across the open internet.
“Ventura”, a Revolutionary Streaming TV Operating System (OS): Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains and content conflicts-of-interest. The Trade Desk plans to partner with TV original equipment manufacturers (OEMs) and other distribution partners to deploy the Ventura OS.
Agreement to Acquire Sincera: Sincera is a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. Integration of Sincera’s tools with The Trade Desk platform will help advertisers gain a clearer perspective on what they are buying so they may better value those impressions. With this acquisition, The Trade Desk’s platform will also show publishers which data signals are most highly valued by advertisers. As previously announced, the acquisition is subject to customary closing conditions and is expected to close in the first quarter of 2025.
Industry Recognition (2024):
Institutional Investor Awards - Most Honored Company, Best CEO, Best Company Board, Best IR Program, Best IR Professional, Best IR Team, Best Analyst Day
U.S. News & World Report - Best Company To Work For
Business Insider Rising Stars of Adtech
AdExchanger Top Women in Media & Ad Tech
MM+M 40 under 40
Retail TouchPoints 40 under 40
Financial Guidance:

First Quarter 2025 outlook summary:

Revenue at least $575 million
Adjusted EBITDA of approximately $145 million
The Company has not provided an outlook for GAAP net income or reconciliation of Adjusted EBITDA guidance to net income, the closest corresponding U.S. GAAP measure, because net income outlook is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges included in the calculation of this non-GAAP measure; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. The Company expects the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.

Use of Non-GAAP Financial Information