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 Posted: Sun Jun 15, 2025 6:07 pm
question question question
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Posted: Fri Jun 20, 2025 6:33 pm
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Posted: Sat Jun 21, 2025 7:44 pm
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Posted: Mon Jun 30, 2025 7:26 pm
Let's move to the sell-side, where there are four areas of focus: pricing, promotions, retailer programs and assortment management and mix. From a pricing perspective, we sell in the mid- to upper-tier of the market, and we don't participate in the opening price segments. Our promise to the consumer is to deliver products that are highly innovative, with market-leading performance and exceptional quality at a great value. We can maintain this value proposition to consumers as we strategically identify areas where we can drive increased average sell price for our products, not just in the United States, but globally.
We're already selectively increasing prices for several of our key products, and we'll continue to look for additional opportunities. Our Ninja Luxe Café premium espresso product exemplifies this strategy, as we recently raised the price on this product from $499 to $549 with no degradation in demand. It has, in fact, now become the #1 selling espresso-maker SKU in the U.S. market just six months after launch.
Marketing and advertising plays a major role in our pricing power. We continue to invest in demand generation to drive awareness for our 5-Star products, many of which become viral hits fueled by user-generated content. The power of this organic demand allows us to charge a premium for these kinds of products without impacting overall sales trends, and we're executing on this advantage.
As we continue to invest here, we have also been able to lower the degree of promotional activity. We've already started optimizing our promotional calendar. And while we still want to participate in key selling periods, we believe we can do so with a limited product assortment and at lower discount levels. This concept extends further to how we work creatively with retailers to address program elements. We've taken steps to reduce certain retailer programs and fixed expenses like end cap placement and instead collaborate on revenue-generating co-investments that become a true win-win. Our long-standing relationships with our retail partners, together with a strong pipeline of products allows us to quickly execute these changes.
Finally, let's touch on assortment management and mix. We're working closely with our retail partners to optimize our product assortment by eliminating low-margin products and replacing them with higher-margin versions. The inventory prebuild we've been executing in anticipation of tariffs is allowing us to quickly move on these substitutions with our retail partners.
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Posted: Mon Jun 30, 2025 7:34 pm
International remains a huge growth opportunity for SharkNinja and grew a robust 14% year-over-year in the quarter.
But there are two items we have previously called out that impacted this quarter. The first is in our U.K. business, where the shift of Easter-related shipments into Q2 created a Q1 timing issue. Also, we intentionally prioritized North America demand for key launches like Crispi, SLUSHi and Luxe Café in Q4 2024 and Q1 of 2025. As we turn into Q2, we expect these new product launches will accelerate growth, reinforcing our position of strength in the U.K. market.
Second, we mentioned in February that the transition of our Mexico business from a distributor model to a direct market triggers a onetime revenue reversal as we repurchased distributor inventory. This impact landed almost entirely in Q1. So we expect the Mexico business to grow once again for the remainder of the year.
Elsewhere in Latin America, we're growing meaningfully in markets like Chile, Colombia and Central America. Strong and growing relationships with retail partners are just as critical to our international success as they are within the domestic business. In Europe specifically, I'm pleased to say we have recently completed new agreements with most of our major partners to gain considerable additional shelf space ahead of holiday 2025.
Consumers are clamoring for our products. Retailers are committing to us in a bigger way, and we're very enthusiastic about the potential we see all around the globe. The breadth of our three-pillar growth strategy equips SharkNinja with multiple ways to drive towards durable success. This distinction has never been more important than right now with pronounced cross-currents in the macro economy.
Despite the level of uncertainty and shift in consumer sentiment, our product hallmark, performance, quality and value are still resonating. You can see this in our results and retailer data with strong POS trends year-to-date ahead of shipments and a carefully crafted strategy around inventory growth to complement our tariff mitigation plan.
Patraic will walk through the details in a moment, but we feel very good about our inventory position as a key advantage to fuel future growth, and we consider our liquidity and leverage profiles to be excellent.
It's also important to remember just how diversified SharkNinja has become over the last several years. We participate in vast addressable markets across various price points, channels, retailers, demographics, geographies and more. Our strong and growing portfolio of categories and distribution vectors is a huge part of our long-term strategy that also guards against becoming overly dependent on just one or two ways to win.
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Posted: Tue Jul 01, 2025 5:57 pm
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Posted: Sat Jul 05, 2025 11:15 pm
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Posted: Tue Jul 15, 2025 7:44 am
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Posted: Tue Jul 15, 2025 7:36 pm
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Posted: Thu Jul 17, 2025 7:54 pm
rolleyes rolleyes rolleyes
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Posted: Sat Jul 19, 2025 9:12 pm
question question question
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Posted: Sun Jul 20, 2025 7:23 pm
question question question
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Posted: Fri Aug 22, 2025 9:36 pm
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Posted: Sun Aug 31, 2025 3:20 am
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