I don't know about anyone else, but I've seen these commercials many times. The one I've seen features the little girl looking at all of these ads on billboards and on TV about "beauty" and stick thin models and what is considered in today's society to be attractive. Then the same girl is shown attending a self-esteem workshop and giving her little speech about how she's going to try to think of herself as a beautiful person.

I've heard criticism about how one "shouldn't have to buy Dove products to make themselves feel beautiful" (as some of their magazine/print ads seem to be saying according to some people), but I think the concept is more about support and acceptance rather than promoting. I don't mind giving my money to a corporation if they're going to sponsor really good ideas (in my opinion) like these self-esteem workshops. And besides, their soap is just so awesome. ninja heart wink


http://www.campaignforrealbeauty.ca/dsef/temp2.asp?id=6779

Quote:
The Dove Self-Esteem Fund’s Real Beauty Workshops for Girls are fun, educational and interactive sessions for young girls aged 8-12 and their adult female mentors: mothers, relatives, friends – anyone interested in starting a dialogue on beauty and self-image with a member of the next generation. A $5 donation per person is required to attend the workshop.



Other links on the site of interest

- Resource Center: http://www.campaignforrealbeauty.ca/dsef/temp2.asp?id=4790

- Why It Matters: http://www.campaignforrealbeauty.ca/dsef/temp2.asp?id=4691

- What You Should Know: http://www.campaignforrealbeauty.ca/dsef/temp2.asp?id=4692

What You Should Know
- Body image dissatisfaction has been consistently found in girls as young as nine years old.
- Several studies have demonstrated a desire to be thinner in girls as young as seven.
- Only two percent of women globally consider themselves beautiful.
- Sixty-three per cent of women strongly agree that women today are expected to be more attractive than their mother’s generation.