http://www.earthhour.org/about
Quote:
It started with a question: How can we inspire people to take action on climate change?
The answer: Ask the people of Sydney to turn off their lights for one hour.
On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. If the greenhouse reduction achieved in the Sydney CBD during Earth Hour was sustained for a year, it would be equivalent to taking 48,616 cars off the road for a year.
With Sydney icons like the Harbour Bridge and Opera House turning their lights off, and unique events such as weddings by candlelight, the world took notice. Inspired by the collective effort of millions of Sydneysiders, many major global cities joined Earth Hour in 2008, turning a symbolic event into a global movement.
The answer: Ask the people of Sydney to turn off their lights for one hour.
On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. If the greenhouse reduction achieved in the Sydney CBD during Earth Hour was sustained for a year, it would be equivalent to taking 48,616 cars off the road for a year.
With Sydney icons like the Harbour Bridge and Opera House turning their lights off, and unique events such as weddings by candlelight, the world took notice. Inspired by the collective effort of millions of Sydneysiders, many major global cities joined Earth Hour in 2008, turning a symbolic event into a global movement.
What is Earth Hour?
Earth Hour, run by WWF, the conservation organisation, is a global climate change initiative which calls on individuals and businesses around the world, to turn off their lights for one hour on Saturday March 29 2008 between 8 pm and 9pm.
The aim of the campaign is to express that individual action on a mass scale can help change our planet for the better.
The event itself will clearly demonstrate in participating cities, the connection between energy usage and climate change, showing that we as broader community can address the biggest threat our planet has ever faced.
Why do we need to act?
Global warming is one of the greatest threats the world has ever faced. Our continued reliance on electricity sourced from coal-fired power stations is causing a dramatic increase in the Earth’s temperature, resulting in rising sea levels, an increase in drought and severe storms, and massive changes to the environment we all rely on to survive.
For example, if the greenhouse reduction achieved in the Sydney CBD during Earth Hour was sustained for a year, it would be equivalent to taking 48,616 cars off the road for a year.
What do I need to do on the night?
The most important thing to do on the night is turn off your lights between 8pm and 9pm. There will also be events held on the night, check back later for event updates.
Does this mean I have to turn of everything in my home and use absolutely no electricity?
Not at all. The main point of this campaign is to show people and companies how easy it is to take action to avoid global warming. This does not mean you have to turn off your fridge, but we do encourage you to join us by switching off your lights and make a statement, as well as changing your habits in the long term.
http://www.earthhour.org/faq