Currently, zOMG isn't a popular feature on the site (even Rally space is more popular than zOMG). Secondly, we don't generate any revenue with this game (nobody buys power-ups).
In order for us to be successful with zOMG!, we need to accomplish one of the following...
A) Make zOMG! an extremely popular feature on the site
B) Generate lots of revenue with it
C) Acquire new users to the main site through zOMG!
At this moment, we're focusing on option 'A' and we're doing everything we can to make the game fun and engaging with the limited resources at hand. FYI, we're down to 2 artists on this project.. and with 1 game designer and some sporadic dev support, things are tough.
Hope you guys realize that unless we make zOMG! more successful, we're not going to receive any additional help from Gaia. If anything, there's a possibility that Gaia may stop supporting zOMG altogether and it will become yet another dead feature on the site like Towns, Fishing, Housing, etc.
So yes, we are thinking about ways to monetize zOMG, but with discretion so not to hurt the game and the community. However, we also understand that there's no point in doing so if nobody is playing the game.
It's great that you guys are passionate about zOMG! and I always thank you for your feedback, but let's discuss this rationally and not get emotional. Trust me, the last thing we want to do is something which will hurt the zOMG! community. We need your support, so you could help us make a better game.