Answer any questions your followers ask and respond to comments they make to engage them in conversation. You will be more respected when you answer questions quickly and accurately and thank followers who mention you. This will help create a bond between you and your followers. Set yourself up as a genuine individual -- not simply a business.
Do you want to have an actual relationship with the customers? If you just want to drive sales, then advertise through social channels and keep it simple. To establish rapport with your target market, you should take the initiative to make the first move. You'll be lead by your customers from there.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Add a link to your Facebook page or a 'like' button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to 'like' your page and subscribe to your posts without having to look you up on Facebook.
http://www.youtube.com/watch?v=Zap9SuuQAAw
Review all posts to ensure that they are not offensive, and delete or tag posts that contain inaccurate information. If you make an embarrassing mistake, it can be halfway around the world before you know. You want to get attention from people, but not in the wrong way.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.
Find out who is talking about your products or your brand on social networks thanks to tools like Social Mention. This program searches through updates to show you what people have to say about your brand. You should notice more interest on one site than another as well http://sbinfocanada.about.com/od/marketing/g/internetmarket.htm as get genuine opinions about your products.
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.
To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature https://www.facebook.com/SubmitPressRelease123 for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.
In social media marketing anyone can become an expert. But, to do so you need to develop certain qualities. First, you must know your niche market inside and out. Also, you must be willing to be outspoken even if your comments and posts are somewhat controversial. So, if you are able to speak your mind freely in public and are willing to research your chosen niche, you can become an expert and succeed in your social media marketing efforts.
There are many Facebook apps which make running a giveaway simple and affordable. Many consumers will find the opportunity to win a prize for free exciting. Contests can be a great way of incorporating this feeling into your brand while getting people excited about your page. Contests are also soapboxes from which you can highlight the benefits of your newest offerings, which can make followers intrigued and possibly spend money.
Putting videos and photos on your social media pages is essential. People are very visually oriented, and even if it is just your company logo, we want to see something that we can grab a hold of and associate your company with. Its also great to include videos that showcase your product, commercials if you have them, or how-to videos.
If you are using your social media to advertise an existing business, especially one that is based online, make sure you include the link to your website. It is astonishing how many people don't include a link to their own site. Getting those who find you to click over to your site is a great way to introduce them to all you have to offer.
Link your social media to LinkedIn to expand your exposure. The easiest way to accomplish this is by adding a button to share your content on LinkedIn to your blog. Your followers can use that button to encourage others they know to read your blog, as well. LinkedIn has roughly 100 million users, so this can be an excellent way to increase your Internet presence.
When writing a social media blog for your business, remember to add Twitter. You can easily place a retweet button at the top of your blog. This will allow Twitter users to easily share your blog on their site. Think of all the potential that one button can have on your marketing efforts.
It is a good practice to always speak in the 2nd person perspective when advertising through a social media platform. You will sometimes have to speak with the viewers and you want to communicate in a tone that gives the feeling of connection and security. Avoiding stuffy dialogue and third-person narratives is usually advisable on short videos, etc.
Do not wait while other companies take your customers. Having an effective strategy that you have invested thought into creating will help your business tremendously. Social media doesn't just have to be for personal use, it can also work well in connecting you to potential customers.
