"Hmm...'sexy,'" I thought. Are we talking "sexy" as communications in business burlesque dancers or maybe Lady Gaga? And if so, how can I make my writing wear skintight clothes and show its cleavage?
Use the active voice. Do not even think about using passive voice on your business two way radios as this can make your messages longer and sound weaker. Active voice can compel your readers to take action and can easily capture their attention.
All of the above tips for proofreading are of the upmost importance even on a web page of your web site. The following tips are also helpful communications in business the finishing touches of your site.
Lets say you have subscribed for 4 business comms lines from your local phone company then you will have Line 1, Line 2, Line 3 and Line 4 Buttons on your business phone.
When I first learned of this golden rule it changed my website totally. I went from talking about my business and products on the site to talking directly to my customers and putting things across communication technology a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. But the story doesn't end there..
Make it hard to throw away. At least, to throw away immediately. That's why I love to send postcards. Most of my clients, for example, live outside of Kentucky, my home state. So, I figure they'll at least remember the Kentucky Derby postcard I send them.
isabella1921 Community Member 
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