Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find https://delicious.com/insocialstandup the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
Realize that making your marketing video is just the first part of your video marketing strategy. Video promotion is key too. If you market your video, you'll find you get many more viewers than otherwise. Good videos are important, but so is good marketing.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer's attention.
http://www.youtube.com/watch?v=8lGKUz9WVVs
Do not ignore the power of YouTube. Start your video marketing campaign here. It provides you with free video hosting. It is also the third most visited website. YouTube is the most trafficked site for videos, and the second most for searches. Don't underestimate it!
If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.
Post your videos to a host of different sites. While YouTube should be your number one choice, don't rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.
Use video marketing on a variety of social media websites. This lets anyone who sees your video know about all the online properties you run. By promoting your other social media and websites, you can help bring in additional customers. Increase the number of visitors to your video websites by including links in your social media messages.
A great way to engage users with video marketing is to leave a few questions unanswered or make your videos thought provoking. This will encourage your viewers to engage you with comments and will give you a chance to speak to them on a personal level. When you communicate with your viewers, you end up building a bond with them on a personal level.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It's important that your spokesperson be very energetic and have a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.
Shooting your videos with a tripod will help their appearance tremendously. Don't let your video be shaky and unsettling. However, for the purposes of marketing, keep your shots steady and smooth. The majority of visitors will give a video just a couple of seconds before they determine whether they will keep watching.
Do not be afraid of posting your videos. You may think that they are terrible, but for the most part, you are your own worst critic. It is okay if you aren't a video professional and don't have all the latest equipment. Create videos to the best of your ability, and post them. Nothing ventured is nothing gained.
Place videos on your own sites as well as on YouTube. This gives you greater control. You can include links around the video that are related to the content. This is a great way to expose your video to many different viewers.
Keywords, just like in SEO, need to be used on the videos you post to YouTube as well. Include them in the title, description and tags so that those who are looking for what you're discussing can easily find you. Google will use this information to index your video as well.
Add some humor to your videos. Using humor is a fantastic way to engage an audience. When they laugh and feel happy because of your videos, they will associate that feeling with your company. This is a win-win situation. Just make sure not to lose your message in the comedy.
If you decide to create a series of videos, it is important that you remain consistent. Try using the same length and format for your videos and use similar title pages and credits so viewers easily recognize your video marketing campaign. If possible, release your videos on a certain day of the week to build anticipation.
Don't worry if your video isn't perfect, especially if you are a small company. People don't expect perfection. Many successful videos have errors, times when the actors misspoke, and occasional shaky camera work. In fact, adding a few outtakes at the end can make your video stand out from the crowd.
Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. You need to give them information about your business before they read your content. When ending your videos, give a friendly reminder to viewers of who you are and what the name of your business is.
Use the different tools available to track how your video is doing. You can tell how many views your video is getting and where the traffic is coming from. This will let you know if certain marketing outlets are seemingly ineffective and which ones are driving the most traffic to your site.
As was mentioned earlier in this article, there are many things to consider with regards to video marketing. However if used correctly, it is one of the best tools to get your business out there. Make sure to use the advice given and refer back to this article whenever you need new marketing ideas.
