An excellent method of engaging with your viewers is video marketing. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. Give out some free products to the people who sent the questions you selected!
People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.
http://www.youtube.com/watch?v=rKLL4ws_qiU
