Firstly, names and meta tags must be general to your company but to the key word you want your own site to be shown for. For example Bob's Bakery doesn't want Bobs Bakery in the meta titles it would be more advantageous to have Bakery in Liverpool - Bobs Bakery. This is because Google desire competitors' engine results to keep producing the most useful sites.
Once more, this is an alternative reason to believe like the search engine and not you as the site owner.
There are of course search engine optimization training courses that certain firms offer, this can be useful if you don't need to pay again for an SEO firm to do something that you consider your company can do.
Making sure your website has its own site on there to update news and views is another factor that is important since Google nowadays are not accounting far less for on hertfordshire seo services page SEO because of the spammy backlinks that every man and his dog are using. This sort of SEO separate the good companies from the poor.
This is useful as it can allow you as the company owner to get on doing the items which are most important for running the company.
Eventually if you are looking to do SEO yourself, ensure that the post writing is quite readable and consistent. Google can pick up on poorly created posts as even software is never 100% readable to the individual, or it spun articles. This creates plenty of unnatural looking backlinks to your website which then may help it become penalised as time goes on.
