Many people wonder why SEO (Search Engine Optimization) matters, especially in small business where resources are limited. While it may be true that some people overrate SEO to the point of magic (make millions in a year, etc.), it's hard to argue that SEO is one of the best ways to advertise in the modern Internet age.
Usually, the ones who criticize SEO advertising or have disappointing experiences with an SEO company don't entirely understand how the process works. SEO is a form of advertising, and a form of targeted advertising, in that you only sell to the people who look up your chosen keywords. Who in their right minds would say that advertising is overrated or that targeted advertising is a passing fad?
Technology comes and goes but advertising and marketing are as old as human history. The facts show that SEO advertising is one of the best ways to attract attention online, and no one denies that everyone is on the Internet in 2011, whether they are shopping, surfing, or wasting time playing farm simulator games.
The truth is that SEO doesn't single-handedly make or break a business--you do. With your efforts, you can strategise and bring your company to new heights or let it stall out by taking a misguided turn. However, SEO must always be a part of your campaign, because search engines are a major part of Internet life.
There are only four major ways to attract attention online: SEO (that is, the articles and texts that make websites), PPC (pay-per-click advertising), banner advertising and news articles/press releases. SEO is not only the most affordable way to advertise, it's also the best way to "target advertise." Instead of selling your business to random surfers or Googlers, you are selling your services to people who are already interested in your product--people who have taken the time to type out what they want to buy.
Did you know that an estimated 60% of the market do not invest in SEO? Furthermore, upwards of an estimated 20% don't even know what the term means. This means that once you start a complete SEO 9 campaign, you can expect to reach more of the market than over half of your competitors are reaching.
The fact that SEO is affordable and targeted makes it exceptionally important for small businesses, who can't afford to put off advertising or run an expensive ad to random Internet surfers. Your investment in Search Engine Optimization will help your small business grow!
By: Rita Auta
Article Directory: http://www.articledashboard.com
Rita is a PR consultant and director of London PR consultancy PR Service UK. Her interests are PR, SEO and social media marketing. Contact Rita for SEO tips, content writing tips, linkbuilding tips and social media tips.
http://www.articledashboard.com/Article/The-Importance-of-SEO-for-Small-Business/2615093
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